Follow-On Financing for The Pretzel Company: A Flourishing Enterprise in the Heart of Snack Food Country

Jan 22, 2024 | Announcements

White Rose Ventures is excited to announce a follow-on financing for The Pretzel Company (https://thepretzelcompany.com), a fast-growing snack food company based in York, Pennsylvania. This investment brings the total capital commitment to $750,000, highlighting White Rose Ventures’ dedication to nurturing local business excellence.

Situated in York County, the snack food capital of the world, The Pretzel Company is a testament to the South-Central PA region’s rich culinary tradition and entrepreneurial spirit. Co-Founder Philip Given notes, “80% of all pretzels produced in the US are made within an hour’s drive of our bakery. We’ve been hand-twisting pretzels in the heart of Pretzel Country for 10 years and are driven every day by the opportunity of sharing a taste of Central Pennsylvania with a national audience.”

The Pretzel Company is known for its artisan hand-twisted, always-fresh and never-frozen soft pretzels—the company pivoted adeptly during the COVID-19 crisis, shifting from a mainstreet walk-in storefront to a fully online sales strategy, and in doing so, significantly boosting their growth prospects. This strategic move led to a relocation into a larger facility in northern York, and an immediate tripling of their production capacity, with more room to grow. 

The additional funding underscores a strong belief in The Pretzel Company’s vision and its growing role within the already renowned local food economy. “Our increased investment in The Pretzel Company reflects our confidence in their innovative approach and their commitment to quality,” said Martin Fedorko, Managing Partner at White Rose Ventures. “Philip Given and his team embody the entrepreneurial spirit of York, and their success, including sell-out appearances on QVC, is a beacon of local business achievement.”

With this new round of financing, The Pretzel Company plans to expand its operations, further its product lines, and broaden its market presence through key channel partners. “We are thrilled to deepen our relationship with the team at White Rose Ventures,” said Philip Given, Co-founder of The Pretzel Company. “This funding is not only a financial boost but a recognition of our team’s hard work and the potential of York as a center for snack food innovation. White Rose Ventures, by backing us, is not just making a financial investment but truly embracing the tech-driven evolution of our community and this company.”

The Pretzel Company is now poised for the next chapter of its growth, and set to delight snack lovers across all 50 states with their unique and delicious pretzels.

Follow-On Financing for The Pretzel Company: A Flourishing Enterprise in the Heart of Snack Food Country

Jan 22, 2024 | Announcements