York, PA – The Pretzel Company, a family-owned soft pretzel bakery born in Downtown York and a portfolio company of White Rose Ventures, announced today that the Pretzel Classics Gift Box is included in the 2025 Oprah’s Favorite Things holiday gifts list featured on OprahDaily.com and in Oprah Daily’s special print 2025 Holiday Edition, on newsstands nationwide on November 11.

The Pretzel Company’s Pretzel Classics Gift Box—filled with hand-twisted soft pretzels, Original Polish and Sweet Hot Honey mustards, and pretzel salt—are now available for purchase at www.thepretzelcompany.com, on Amazon.com, and on OprahDaily.com. 

As Oprah says on OprahDaily.com, “Knot to Be Missed. An excellent hostess gift, these hand-twisted Bavarian soft pretzels come from Pennsylvania. You just brush them with butter, sprinkle the salt, and warm in the oven. Then dunk in original or sweet hot honey mustard. So good.”

Philip Given, Co-Founder of The Pretzel Company: “When we started out, all we hoped for was to share a truly authentic, bakery-fresh pretzel with our neighbors. To see our pretzels now recognized on the 2025 Oprah’s Favorite Things list feels like the ultimate ‘pinch me’ moment for our whole team.

This selection is a wave of encouragement for every single person here, from our bakers who start the dough at 6 AM to our packaging team sealing your box with love. This honor belongs to them, and it belongs to you, our customer, who supported us every step of the way.”

Meagan Given, Co-Owner of The Pretzel Company: “As a longtime Yorker, it’s a joy to see our pretzels on a national stage. We’re proud to represent our community and share a taste of York with the world.”

To shop Oprah’s Favorite Things this year, readers can also use Oprah Daily’s brand-new Gift Finder, presented by Snapdragon. This AI-assisted search tool helps people discover the best gift ideas based on who they’re shopping for, sifting through hundreds of Oprah Daily’s gift recommendations—including past Favorite Things—offering spot-on suggestions for everyone on your list.

Oprah’s Favorite Things list is a must-have holiday shopping guide that features the most ingenious gadgets, fashionable sustainable goods, decadent desserts and the finest finds in home, fashion, and beauty. For nearly 30 years, the brand has showcased must-give gifts for the holidays, often serving as a launch pad for small businesses and highlighting the inspiring stories of the owners behind the products. 60% of the items on the 2025 OFT List are selected from small businesses.

The Pretzel Classics Gift Box is a celebration of our heritage and craftsmanship, starting with the packaging itself. Our team designed this exclusive Gift Box harnessing the fun creative spirit of Pennsylvania pretzel country, stamped with the message: “With Love, From York, PA.” Inside, you’ll find Eight of the original, hand-twisted soft pretzels, the iconic signature twists with the satisfyingly fluffy interior and perfect golden-brown color that launched our company. These are paired with a 9oz jar of our classic Original Polish Style Mustard and a 9oz jar of our savory Sweet Hot Honey Mustard.

It is a highly unique and thoughtful gift, perfect for everyone on your list: from friends and family to clients and colleagues. It’s more than just a snack, it’s a comforting, genuine experience rooted in American baking tradition: a true “hug in a box” and a delicious way to say “thank you.” We couldn’t be prouder to share it with you!

To shop all 112 items please visit OprahDaily.com. The full list will be available at: https://www.oprahdaily.com/oprahs-favorite-things-2025. 

Oprah Daily’s special print 2025 Holiday Edition featuring the Pretzel Classics Gift Box on the 2025 Oprah’s Favorite Things List hits newsstands nationwide on November 11.

Founded in 2014, The Pretzel Company began as a small bakery on Market Street, hand-twisting every pretzel. Over the past decade, the company has grown to ship its signature pretzels nationwide while remaining rooted in York’s entrepreneurial spirit.